September 2009

Are We Really Friends?

This is a viral note I created for a recent campaign. It doesn’t make as much sense here as it did inside of Facebook. A lot of great discussions were started because of this note and a lot of friendships were solidified. Enjoy! ______________________________________________________________________________ You’ve been tagged in this note because I think we are [...]

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Friends Vs. Audience, Part 2

Over the last few weeks I’ve been touting the importance of friends vs. audience, this week I decided to play the other side.  Friends are priceless, but without an audience you’ll be working much harder to get your message out to the masses.   I’m a bit of a stats geek, so I’ll be sharing some [...]

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What The Beatles taught me about social media

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Last month while in Las Vegas my wife and I were lucky enough to catch the Love Show at The Mirage.  For those of you who don’t know, the love show is Cirque du Soleil meets The Beatles.  During the show I was flushed with memories of my parents when I was a kid.   [...]

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Social Media is an attention economy

In my last couple of posts I’ve talked about listening.  Recently a couple of my friends asked me why no one was listening to them no matter how hard they tried. When I asked them what they were doing they said things like posting interesting articles, pictures, and videos.  Immediately I spotted the problem. In [...]

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If you’re not listening you shouldn’t use social media

In last weeks post I asked you, “Are you using Social Media to listen?“  This sparked up two very different conversations in my networks. For the month of August I began a conversation campaign on facebook.  I learned this technique from my friend and mentor Simon Ford.  I’ve been sharing my posts in 2 different [...]

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