January 2010

Sneak Peak: Social Media Blue Print for Real Estate

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With all this HYPE about how great social media is, are you still wondering how it can help your real estate business?  Wouldn’t it be great to have some clear instructions on how these social networks fit together to help you find more buyers and sellers? The Social Media Blue Print was created to teach [...]

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Are you Surveying Your Audience?

If you’re not surveying your audience, how the heck are you supposed to know what they want? More often than not what you think your audience wants and what they really want are two different things.  The only way to find out for sure is to ask them. This week I polled my networks, including [...]

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Perfect Example of What NOT to do in your Real Estate Marketing

Would you like to avoid looking like an a$$hole online?  Then you’d better read this post. If you’re not clear what spamming is, or what it looks like I want you to take a good hard look at this post, especially the picture of this joker who spammed the Real Estate Referral Group yesterday.  Every [...]

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What was the Point? | New Media for REALTORs

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Today I want to talk to you about the New Media for REALTORs series I wrote last month, specifically What was the Point? I’ve been telling you FOREVER that online marketing is all about the words you use, but if you’re like me you think talk is cheap.  So rather than tell you again How [...]

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Connecting the Dots

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I’ve been thinking about how Social Media and Real Estate come together.  All too often we get caught up in the little stuff (Facebook & Twitter) and we forget to think about what’s really important. Why? Do you remember WHY you started using these tools in the first place? Over the next few posts I’m [...]

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A Piece of Advice for Real Estate Agents, Stop SUCKING!

If I could offer just one piece of advice for REALTORs, it would be to Stop Sucking all the value out of every conversation and instead learn how to ADD value. I’ve mentioned in past posts that social media is changing marketing and the first thing you need to understand is that No One Cares [...]

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How to Use New Media for REALTORs: Day 8 Putting Everything Together

It looks like we’ve made it to the final day of the “How to Use New Media for REALTORs” series.  Thanks for following along. The first 7 days we talked about: Blogging Using Photos Using Video Building Communities Hosting Meetups Using Twitter Lists “The Secret“ Today I want to wrap the series up with some [...]

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