In my last couple of posts I’ve talked about listening. Recently a couple of my friends asked me why no one was listening to them no matter how hard they tried.
When I asked them what they were doing they said things like posting interesting articles, pictures, and videos. Immediately I spotted the problem.
In the world of social media attention is the currency that fuels the economy. I recommended they start paying attention to the people in their network. Being trained in sales I know how important it is to establish rapport from the beginning. This makes it all the easier to do my job. It’s no different online, you need to develop common ground and then build from there.
I suggested to my friends that they begin engaging their network by hitting the “like” button when one of their friends posted something interesting. From there they could also comment on posts and even ask questions to prime the conversation. If they really liked something they saw they could even hit the “share” button and add it to their profile.
After a week I met with my two friends again to see how it was going. I was pleased to hear that they were getting great results. People in their network were now talking to them, commenting on their content, and genuinely interested in what they had to say.
It’s easy to overlook the little things. Something as simple as commenting or sharing content can mean so much. I can tell you from experience, anytime someone comments on my content they immediately have my attention.
The moral of this story, pay attention to others and they will pay attention to you.
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