Last week I had the pleasure of attending another Social Media for business seminar sponsored by “The Closing Agent.” I couldn’t help but laugh when I realized this uber high-tech class was taking place at the Beardall Center in Orlando, Florida.
I’d like to say I was there to learn, but the truth is I was really there to spy on them. The speaker was Amy Jantzer from weedott. She had a “Presentation Zen” styled power point using bright red graphics against a black background (she gets style points for that.) For those of you that aren’t familiar with “Presentation Zen” it’s a movement to improve the state of power point by using more pictures and less bullet points.
Her presentation was focussed on 4 main Social Networks
- Active Rain
The last three make sense, but I’m still on the fence about Active Rain. See Active Rain is indexed by Google, but only through their paid option otherwise your blog is only open to members of the site. Don’t get me wrong, there’s are lots of people there, but I’m not sure how the internal network could really lead to more business.
Networks like Facebook and Twitter are going to be the best places to find consumers. Correct me if I’m wrong, but as a REALTOR don’t you make your money from consumers? Primarily I think LinkedIn and Active Rain are good B to B platforms, but if you’re in the B to C business the best place to spend your time is the one with the most consumers.
Nothing against Active Rain, but having to pay to make your site public seems like a waste. You can accomplish the same using a Facebook fan page and it’ll cost you ZERO. If I thought it was worth it, I’d gladly pay.
I digress. The next three things she covered was the purpose of Social Media.
The Three main points were
Those are valid points, not much I could add to that. She ended the session with 4 essential tips to succeed in Social Media:
- Set Measurable Goals
- Link Profiles
- Use multimedia
The first tip is my favorite, “set goals.” I’ll expand on that in a later post.
Anyone who’s been following my blog knows how I feel about listening. Overall I enjoyed Amy’s presentation and will be watching for some of her upcoming events. I heard rumors of upcoming workshops where you’ll be able to bring your lap top and get hooked up to the interwebs. Sounds like fun.