Who’s Bright Idea Was That?

In yesterdays post I broke the news, “No One Cares About You.”  I wasn’t trying to be mean, I was just setting you up for todays post about naming your Facebook Page.

If you’ve already created a Facebook Page I’d like to know what you named it?  Did you name it after yourself??  Who’s Bright Idea Was That???

I know, I know….you’ve put a lot of time into branding your name as a part of your Real Estate business.  You’re name and your face are your ticket to the REALTORs hall of fame.

Branding

If in fact people are looking for “Your Name” online chances are very good that they will find your personal profile on Facebook.  Right now Facebook is one of the hottest properties on the web, you should take every chance you get to claim some of that while you still can.  Naming a page after yourself is a waste of valuable web real estate.

If you’ve already created a brand around your name offline, that’s fine.  Just be sure to include your Facebook Page address in your marketing collateral.  Chances are that wherever your brand is offline, your phone number is not too far.  That means people are more likely to call you rather than look for you on the web.

Let me put it to you this way, the people that already know your name are probably going to be customers any way.  The web gives you a chance to meet even more people.  Unless you have enough business and you don’t want any new customers, but if you’re online reading this post chances are that you want or need more business.

I don’t use my personal profile for Business

Yep, I hear the next objection…My personal profile is private, I don’t like to use it for business.  That’s a great reason to have a facebook page, but it’s hardly a good enough reason to name that page after yourself.

Even if your personal profile is locked, you can tweak the privacy settings to allow people to view which fan pages you belong to, so it’ll lead them right to where you want them to go.

I already have a Facebook Page

AND—-Cue the whining.

Now I can hear you saying, “But I already created my page and there’s no way to rename it.”  I’m going to tell you something very important about Facebook Pages that you might not already know, but you have to promise me to keep this a secret….YOU CAN CREATE ANOTHER PAGE!!!

Yep, that’s right.  If you’ve already named one page after yourself why don’t you just create another one with a GOOD name?

What’s a good name for my Page?

This brings me to the purpose of today’s post.  How to name your Facebook Page.  The interwebs are all about WORDS.  When someone has a question they run over to Google and type their query into the search box.  Low and behold the magic Google engines return answers directly related to their query.

People are looking for answers online and it’s up to you to find out what their questions are so you can find a way to answer them.  Luckily for us Google has created a magical keyword tool that helps you understand what people are looking for.

The idea is to find out what the people in your market are searching for and then design your page around it.

How do I find Keywords for my page?

Today’s your lucky day because I’m going to give you a sneak peak at one of the many videos from our all new Social Media Academy for REALTORs.  Watch this video to learn how to use keywords for naming your page.