We interrupt your regularly scheduled broadcast to bring you this NEWS story…
Can you believe Facebook killed The Official Real Estate Referral Group? Without warning, without notice on Wednesday July 14th, 2010 the page was shut down. If you didn’t know about the page, let me give you some quick stats:
- 47,000 + members
- 1,419 referrals provided
- 21 months old
As upset as I was I didn’t realize how this page had impacted the community. Luckily, Chris Smith from Tech Savvy Agent recognized this as a big story and did an interview with me to let our community know what happened.
Check out the interview below: (if you don’t see the video player, Click HERE to watch it.)
What happened next?
By the next morning there were hundreds of Facebook shares and Tweets spreading the word.
The community had rallied behind us (THANKS!)
Facebook reinstated the page and allowed me to change the vanity URL from Facebook.com/SocialREALTORs to Facebook.com/RealEstateReferralGroup.
Lessons Learned
Don’t put all your eggs in one basket. If I only relied on Facebook for my business I would have been dead (more on that in a minute.)
When you add value to your network, they will add value to you. If it wasn’t for my network we would have never gotten the page back.
Most importantly: Before buying a domain or naming a page, do your research so you can avoid these types of hassles.
What can you do to protect yourself?
Don’t rely on just one network. If you have influence on Facebook, move over to other networks (like You Tube & Twitter) to see if some of your community members are there.
Interact with your community wherever they are so if you lose one network, you’ve still got the others.
Build REAL Relationships: The number are meaningless if you don’t make a real connection, luckily, I had real relationships with some people in my community who helped me spread the word when things went wrong.
Social Media is just a tool to help us meet more people and actually connect.
Facebook is great, but sometimes we forget that even “our pages” really belong to Facebook.
The idea is to leverage the interactions and connections to move people off the page and onto your list where YOU HAVE CONTROL.
Ready to take control of your marketing?
Then you need to start building your email list right now.
The next step is to download the
“List Building Report”
Where you’ll learn a 4 step strategy guaranteed to have people opting in to your email list and ready to hear what you have to say.
So what are you waiting for, start building your ‘insurance policy’ against the uncertainty of social media now by downloading the report.
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