As you may already know, I’ve taken the Rock Star challenge this month and have decided to pickup my blogging frequency to one post per day. Amongst other things, I did this to compile data on how more frequent blogging would effect my analytics.
Today I want to share the results of the first week with you. (there’s gonna be lots of pictures in this one.)
Frequent Blogging = More Visitors
Although this seems like common sense, I want to give you some theories about why it works. But first, take a look at this image that shows you traffic from Nov. 1st to December 7 th (one week into the challenge)
In November I was building Mobile Product X, so I only had time to write one post per week. You can see clearly that as soon as I started posting more frequently the traffic to my site improved. Here are a few reasons why I think this works:
- More posts: More to promote on the interwebs.
- More variety: Once per week is not enough to gage what your audience likes.
- Fresh Content: Google loves it so they reward you with better placement.
More Blogging = More Subscribers?
As usual, what I thought and what actually IS true were totally different. I guess that’s another great reason to test your marketing. So here’s the data after the first week.
Although I only added 5 new email subscribers I added almost 30 RSS subscribers. The real advantage was my reach. When I started I was at 40 – compare that to the second photo a week later and you’ll see that I tripled my reach to 134.
Can more Frequent Blogging help you?
I think it can if you take a systematic approach. The first thing you could do is set the baseline – that would be your analytics from the day you start. From there you could test different types of content, or content frequency to see what gets the best results with your market. It doesn’t hurt to survey your audience from time to time to make sure you’re on the right track.
One tip that I could give you right now to improve your reach (which I know is the reason mine improved so drastically) is to include more useful links in your post. This makes the content more interactive, exciting, and interesting.