With the rise of Search Engines, Social Networks, and Online marketing Who needs a REALTOR™ anymore?
This had been in the back of my mind for quite some time, it wasn’t until I read What Would Google Do by Jeff Jarvis when I realized that Agents were in big trouble if the only thing they brought to the table was the MLS.
In the past two weeks I’ve had two separate conversations with smart people who think Real Estate Agents are in trouble if they don’t shift with the times. The once prized MLS is just a commodity that can be found on tons of sites everywhere, so the question is…
What do you bring to the table if it’s not the MLS?
I suggest you make a list of the things that you uniquely bring to the table. When you’re making that list be sure to only include things that only you bring to the transaction (a title company or attorney can help with contracts, an inspector can help with repair ideas.) What is it that ONLY you can bring?
Once you’ve figured out the answer, create your internet presence around it.
People aren’t looking for houses – after all, a house is just a box. They’re looking for lifestyle, they’re looking for status, they’re looking for good schools – so build your presence around those things and you can’t go wrong – because when they’re looking they’ll find you.