Which of these two topics do you like more?

Is the question I asked the gang over at the Real Estate Referral Group this weekend.  The two topics were, “Email Marketing” & “Mobile Marketing.”  It was a really close vote, but in the end only ONE of them would become this weeks topic.

Email Marketing was the winner by only two votes (17 – 15.)

If you missed the vote, just be sure to keep an eye on the Real Estate Referral Group on the weekends (that’s when I usually post these surveys.)

Here’s what I’ve got for you over the next two weeks

Since the vote was so close, I thought it would be great to cover email marketing this week.  Then next week we can dive back into mobile with a twist.  I’ll tell you more about that next Monday 😉

In my humble opinion, email is the cornerstone of any successful marketing campaign online.

Getting up to speed on email marketing.

In the past I’ve written a lot about getting more leads (email opt-ins) and improving your email opt in list.  This week I’ll go deeper into conversions as well as strategy on how to use list building tactics to create better relationships and more traffic to your site.